Happy Holidays!

posted on December 23, 2010 in video

Howdy friends!

well, another year has come and gone. right now I’m enjoying my 8th or so day of rain in a row. first it rained for 5 days in Los Angeles…and now it’s raining in the Pacific Northwest.

sad to say I don’t have the Nokia/TRON story for you this week… I was told the video was going to be posted a couple days ago, but it hasn’t been.

BUT, I do have a special treat for you…a Real Holiday greeting from someone you may know…


The Real Luke – Holiday Greeting

Luke Asa, Filmmaker | Myspace Video

Merry Christmas.

-Luke

Lex Halaby, Interview Part 2

posted on December 9, 2010 in behind-the-scenes,interview,photo,video,youtube

hey friends,

here’s the final part of my interview with Lex Halaby! enjoy=)

—–

LG: So what the heck do you do?

LH: I’m a director. I like to think writer/director even though I haven’t directed a feature film. I write the concepts and scripts the both my short films and music videos. When I do commercial work the concept has been hashed out by the agency already so my role is different. I don’t like to say that I’m one kind of director or another. I don’t want to just do music videos, or commercials, or narrative – I like to do it all.

LG: You’ve done some documentary stuff to, right?

LH: Yeah, in fact right now I’m working with a really talented editor, Ryan Brown on a documentary I shot in London. It’s about a performing arts school called “Chickenshed.” They are a really interesting, progressive school that incorporates people from all backgrounds, all ages, and all abilities into one performing arts troupe. The work they do is really amazing and they’ve become a leading example of what you can do by incorporating all types of people.

There’s people that are physically handicapped, mentally handicapped, and completely able bodied all performing on stage together. We interviewed students in the school, the faculty, and the founders. We also filmed their rehearsals and performances and are in the process of creating a short documentary about the message and principles that they are built on.

LG: Is this something that they gave you the script for? Or did they give you a “Thesis statement,” something that said “we want want a piece that communicates these ideas?”

LH: No, actually in the case of “Chickenshed” they were really open to how I wanted to approach the subject. I went out there and for the first week I just took in the school. I sat in on as many classes as I could and got to know people. I got to see them perform and see what they do. And from that I was able to start putting together my ideas for the structure of the piece. Then I developed questions for the interviews that fit into that structure for the film. After shooting 12 hours of interviews I was able to find the right cut-aways and b-roll footage to compliment and exemplify what they were saying.

LG: I think it’s really smart that you spent that week just being there and being in the moment, absorbing it before you started shooting. Do you use a similar technique on your non-documentary projects?

LH: In the creative process, it’s really important for me to be on location as much as possible prior to shooting. I do a lot of my visualization on location. You know that from the “Man-Man” video, when you and I went out and looked at stuff and shot photos. It’s important for me to be in the space so that I can be inspired by it and pre visualize things before production.

LG: I remember on one of your recent projects, the Coheed & Cambria video, you went to the location a couple time before you shot, right?

LH: Yeah I went out to Victorville, CA a few times. The first time was to find locations and make the decision that yes, Victorville was the place to shoot. The second time was to look at the locations more carefully and think more in terms of blocking. We also did some lighting tests with the camera to find out when the best time to shoot certain scenes would be. Victorville is a couple hours away, but I knew I couldn’t show up on the day of production and not have those fundamental decisions made already – cause then it’d just be mass confusion.

LG: So tell me a little bit more about this project.

LH: The record label and band’s management came to me with a creative brief and said “we want to do something very different with this project.” They were open to it being more than a normal music video. The brief included a section from Claudio, the singer, with certain themes that the song’s lyrics touched on. So I those themes and incorporated them into a short film script. I pitched it as a “music video/short film hybrid using the song as the score.” They liked it, and I booked the job.

It was an interesting experiment working dialog in and out of a music video. There are times where you hear the music and lyrics and times where it’s just an instrumental version of the song with dialog from the characters. I think we achieved something unconventional and different which is what we set out to do.

And people have responded to it. G4 did a premiere of it on “Attack of the Show” and a shorter version w/o dialogue went to MTV. It was a great opportunity and I’m glad I got to take advantage of it.

LG: What’s the logline?

LH: It’s about three teenagers who live in a small desert town that’s turned against them. Through the course of the video you slowly discover why.

LH: I’m also developing it as a longer form short film, separate from the music video. Originally I wrote a longer script then I paired the footage down in editorial to work with-in the constraints of a music video. There other scenes and dialog that were too long to air, but will be great in the festival version.

LG: So what stage is the short film in?

LH: The longer form version of the Coheed & Cambria video is currently being edited. Then it will need a new sound mix and score because the timing will have changed. It will be a few weeks before I get into the meat of it, because I’m doing this version out-of-pocket and since requires some favors — I have to work at a “favor pace.”

LG: I think it’d be interesting to tell people what a “favor pace” means. ‘Cause I know what you mean, but I’m not sure all of our readers will.

LH: Sure. When I say a “favor pace” it means that people are going to do the work between their paying gigs and in their spare time as a “favor” to you. So things move slower when you are asking people to work for free.

If you have a little bit of money, it definitely helps, so sometimes I will pay out-of-pocket just to keep things moving.

LG: It’s the whole “better, faster, cheaper” thing.

LH: It’s the triangle: quality, time, and money. If you don’t have much money and you want high quality you gotta give somebody a lot of time with it.

better, faster, cheaper triangle

LG: So what other projects are you working on right now?

LH: I just directed a project for Coca-Cola’s new Christmas jingle, a music video for the band Train, and a music video for Kimberly Caldwell from American Idol. It’s been a really busy month and balance all the projects has been a challenge, albeit an enjoyable one. Those should all be released in the coming weeks.

Before that I did a large Latin video for Juanes, international latin rock-star. That was a great experience. He was fantastic to work with, we got along really well, and it’s a beautiful video. I think we hit the themes and tone of the video perfectly.

It takes place all at night, outside on city streets. You don’t see anyone at all, it’s completely empty, but you do see people’s shadows. So Juanes is walking through an empty city with the shadows of a bustling city all around him.

LG: So do you have any writing projects right now?

LH: Well, I’m pitching on quite a few music videos and a couple commercials right now. And in my personal writing I am developing a graphic novel and some short scripts. I think the graphic novel is going to be my next major undertaking. I just met wih my friend Skip Martin who’s just published his graphic novel, “Bizarre New World” and talked with him about the next steps I need to take in order to get it made.

LG: What inspired you to work on a graphic novel?

LH: Graphic novels are very creatively freeing to me. There’s no limitations from a storytelling and budget standpoint. It costs the same amount to draw a character sitting alone on a park bench as it does to draw a character flying a massive spaceship through a black hole. There’s no budget constraints and therefore far fewer creative constraints. Of course the quality of the art and printing all cost money but not in the same way it does in filmmaking.

There’s many stories I’d like to tell that are too expensive for the screen and graphic novels allow me to bring these visual stories to life. It’s still something I’m exploring, but very excited about the possibilities of the medium.

LG: What were the graphic novels that have been inspiring you?

LH: “Scalped” and I’ve also really enjoyed the “Walking Dead” series.

LG: Can you think of any examples where inspiration has come from an unexpected place?

LH: I’m usually inspired when I’m traveling or when I’m somewhere where there’s a lot of visual motion. If I sit and watch cars, or I’m at the airport, or just watching people walk by I’m able to think much better than if I’m starring at a screen.

Usually when I’m writing I just walk around the house in circles. I can’t just sit if I’m trying to break an idea. I think all my ideas come from movement and action.

LG: I like that bit about motion, how it lets you disconnect and hit those other areas of your brain.

LH: Yeah, I didn’t even realize that until a few years ago. Once I realized it, it really helped. It’s really hard for me to just write in front of my computer. That’s why I really need to get my laptop fixed [laughs] so I can be somewhere else. [LG laughs]

The other thing I do, just from a productivity standpoint, is run a program called “Freedom.” It blocks all internet access for a certain amount of time. So if I have a hard deadline and I’m getting distracted with emails and the internet, I’ll run that program and it block my internet access for say “the next two hours.” The only way to get it back is to fully reboot the computer, which is a pain, so I don’t do it. And then I get more writing done.

LG: That’s a great productivity tool.

LH: It’s a free program too. [http://macfreedom.com/]

LG: So I think we’re getting close to being done…if you weren’t filmmaking – what do you think you’d be doing?

LH: I spend a lot of time thinking about that. If I wasn’t in film I’d probably be in either politics or journalism. Like NGO [Non-government organization] style politics. Or psychology. [both laugh] I think they are all related in a way. I think that in writing and filmmaking understanding psychology is really important. Especially for understanding motivation and how characters interact with each other. Also to understand the psychology of the audience. What do they interpret from the characters on screen? Do they connotate it as positive or negative and how do they react to it? I think those are valuable skills.

I’m always involved in politics and I love to travel. I like to be outside of the US, so that’s probably where the NGO side of things comes from. And journalism, that’s from my love of documentary.

I like picking people’s brains…like you’re doing to me right now. [laughs]

LG: Deep into the dark recess of Lex’s mind we will travel…

LH: Super meta right now. [both laugh]

LG: So what’s your favorite episode of The Real Luke?

LH: I think the trailer that you did was ****ing amazing. I love that trailer. It was particularly funny because the other Real Luke stuff is intentionally so lo-fi and has a homemade feeling, but then this is really huge and epic and I like that contrast.

LG: [laughs] Cool. So where can people see your work?

LH: You can go to my website www.lexhalaby.com and to my production company’s site www.mighty8.tv.

[End Interview.]

So that wraps it up. Definitely some exciting work on the way from Lex!

I really enjoyed picking his brain and finding out about his creative process…it’s an exciting adventure getting to learn more about how my friends work and I’m glad I can share it with y’all!

-Luke

Fall colors and stopmotion – behind the scenes of “Got a Nerve”

posted on June 3, 2010 in behind-the-scenes,photo,post,production,video,youtube

hello fellow dwellers of the intertubes!

I’ve just finished a new music video for Grand Vanity’s song “Got A Nerve.” the band is composed of Greg and Dani Jong, a husband and wife duo that I first met on the Procession’s “Major & Minor” video (watch it here.)

the video was a lot of fun to make, the Jong’s have a great attitude and since it was pretty low budget, I got to work with friends. that is, I had to convince people who like me to come work for free or cheap.

since we were going to be pushing the limits of our budget, I wanted to make sure the video was well planned. a month or so before the production, I went to Van Nuys with my Canon Powershot and shot some tests which I then cut into an animatic.

here are some clips from that test.

intro test

stop motion test

soon the week or the production was upon us…unfortunately the Jong’s came down with the flu. being a performance video it was kinda important that they were in good shape for filming, so we pushed the video. this is never a fun thing to do. once you change dates, the availability of crew and gear can change drastically. and the later we were going to shoot, the worse the weather would be.

yes, this is Southern California, but it does rain here. and the closer you get to the end of the year, the more likely it will rain. but this time, fortune smiled on us. between our initial shoot day and the day we shot it got cold. cold enough that the leaves changed.

leaves before
Greg test

leaves on day of shoot
jump

this isn’t something we could have planned, but it totally worked in our favor. the potential negative of delaying the shoot turned into a positive that enhanced the mise-en-scène of the video.

the shoot itself went smoothly. no one hassled us at all, which was great since we were shooting IN THE STREET without permits. this means that if anyone had a problem with us shooting they could report us to the police and the police would shut us down. thankfully, Saturday morning in Van Nuys is a pretty mellow place.

van nuys performance

you can see a woman walking her dogs stopped to say “hi.”
the crew

this was my 2nd video with the director of photography Brett Pawlak he shot the “Come Around” video. it was good getting to work with him again. since we were shooting on a long lens, we were pretty far from the band and would often chat during the takes. listening to the audio tracks cracked me up. maybe someday I’ll cut together some choice lines. until then, you’ll have to be satisfied with a pic of our sweet kicks.

shoes

Tony Federico came on board to produce. this was also our 2nd project together, the 1st being the Rotten Apples video. many of these pics are ones he snapped on set. it’s pretty great working with someone who has an even more ridiculous mustache than me.

early morning Tony
Tony preps

the day consisted of much walking around Van Nuys, some stop motion shooting, a bit of green screen, and ended with a short narrative scene. this “house” was actually a small, detached guest room in the backyard that the Jong’s used as their recording studio. add a knocker and a coat rack and viola! another location. part of this scene we had to film after the sun went down. luckily the small lighting package we had did the trick.

viewfinder

green screen

Canon view

camera crew

drum solo

night for day

to celebrate the shoot I treated a few of the guys to a pretty awesome meal at Umami Burger.

Umami Burger

a big thanks to Ben Ceccerelli, Steve Romero, Andrew Drapkin and AJ Ullman for their help with the post production. these guys have all helped me with numerous projects and I couldn’t keep doing what I do without them.

enjoy the video! (quicktime here)

-Luke

p.s. the next day, Tony, Brett and I would be going on an adventure… we had the camera package for the entire weekend, so we decided to shoot a little short film. a couple posts on craigslist, many headshots, and a few phone calls later we had our talent…

more on that once it drops. until then, here’s a teaser pic from that shoot.

untitled promo

stop motion ducks

posted on March 17, 2010 in behind-the-scenes,video

hey there,

here’s a little animation of me animating a stop motion segment for the Greg Jong AKA Grand Vanity “Got A Nerve” music video…

the video should be finished soon, so stay tuned!

animating ducks!

-Luke

amazing ad from England

posted on February 16, 2010 in video,youtube

this add from the Sussex Safer Roads Partnership totally pwns ALL the Super Bowl ads.

it’s quite possibly the best thing I’ve seen this year.

-Luke

2009 Top 10 List

posted on January 4, 2010 in art,behind-the-scenes,music,photo,production,travel,video

Howdy,

Happy 2010 y’all. for the last several years I’ve been doing a “Top 10″ list for the year…I don’t limit it to movies or events or projects. It’s an across the board collection of what was most memorable for me.

Here’s the list for 2009. enjoy.

10.) Chris’ “Grapevine Fires” video

My friend Chris, 1/2 of the directing team “Walter Robot” made an amazing video this year. I’m not sure if a music video has ever touched me so emotionally. And it was something that came out of our writer’s group. Pretty awesome to see the process work with such wonderful results.

Watch it here.

9.) Star Trek, District 9, Moon, The Road, and Avatar

What an amazing year for Sci-Fi. From low budget indy to INSANELY high budget blockbusters, each film brought its own unique take and technique to science fiction. And each one of these films I could watch multiple times.

8.) Movie Ink

One Star Wars reference…one Spinal Tap reference. Tattoos are fun.

Luke's robotic arm reference goes to 11.

7.) XBOX 360

It’s been a good 10 years since I played video games…and I gotta say they are pretty awesome. Many fun nights playing with my director friends Lex, Mark, Josh, and Rylan.

Hollar if you want to pwn n00bs on xbox live sometime.

6.) Parents’ Architecture Visit

My Mom and Dad visited in the Spring and we took a multiday tour of Los Angeles architecture, including a impromptu and private tour of the Ennis House and the Eames House, pictured below.

Dad & Eames House

5.) Sing It Loud Music Video

Getting to make a video with a budget was pretty awesome. There were production trucks there, MY production trucks…and I didn’t have to unload them. Having a full crew allowed me to focus on JUST directing…I’ve tasted blood. And I want more.

Read about the production here and watch the video here.

last looks

4.) Grindin’

Like many people, this year had its slow periods…but I filled those by writing and working on my own projects. I wrote 2 shorts, 1 feature, and numerous blogs about the filmmaking and creative process. I finished the 3rd season of ‘The Real Luke’ which included a fashion shoot. I directed a Coca-Cola commercial featuring The Real Luke, finished a short I started in college, and made a Super 8 travelogue for my trip to Chile. In December I directed an experimental short…expect that in early 2009.

Additionally I ran the LA chapter of SFSU Alumni and supervised development for a production company, going through over 170 scripts.

This was all done outside of the music videos I directed AND while working 40+ hours a week as an editor. Grindin’.

3.) Working With Teal

Earlier in the year I took stock of what I found most helpful in having an assistant. A big part of it was simply having someone who knew everything I was working on and would check in, encourage, and if need be harass me about the projects.

The person who understands me the best…and knows how to push my buttons the best is definitely my sister. Luckily she was willing to take the job.

interpretive dance

2.) Thanksgiving & Christmas Dinners

This year I was fortunate enough to travel back to the Northwest for both Thanksgiving and Christmas. For each holiday, Teal and I did the cooking. It’s a real joy to work in the kitchen with Teal. Her creativity and skill in the culinary arts is something to behold. And feeding my family with delicious food? It doesn’t get much better than that.

1.) Chile Trip aka Chingón Aguilas: 2009

I turned 30 in 2009 and when thinking about my approaching birthday I knew I wanted to do something special. And for me, the best thing I could think of was to go snowboarding..and with a birthday in the middle of summer my options were slightly limited. In the Northern Hemisphere at least. So my friend Will and I traveled to the Andes for a snowboarding and travel adventure. The trip and snowboarding were both amazing. But one thing that really stands out was becoming closer friends with Will. A good trip can do wonders for a friendship and this was no exception.

And now, a special treat – the Super 8 travelogue from the trip. Premiering for the first time right here. Enjoy!

-Luke

New uploads! Now in HD…

posted on November 24, 2009 in video,youtube

Greetings and Happy Thanksgiving my intertubian friends!

Recently I’ve made a few updates to my website. First off, I’ve added an “archive” page. There you can find my older music videos, short films, commercials, and of course…The Real Luke. Check it out here lukeasa.com/archive.

I’ve also taken advantage of YouTube’s HD abilities and uploaded Voxhaul Broadcast’s “Rotten Apples” video in High Definition. It really looks amazing. Just a few years ago I was so anti-youtube. The quality was bad, it took forever to stream, and it seemed like the site was lowering overall expectations of image quality. But now, I have to admit – using their site for an HD file provides a quicker and more accessible viewing experience than a quicktime of equal quality. For standard definition or smaller files, I still prefer quicktimes. But for HD…youtube’s options look really good.

And…here’s a trailer for the Super 8 film that I shot in Chile last summer, “Chingón Aguilas: Turn It To 11.”

Check out the videos full screen, they really look great.

-Luke

The Real Luke Season 3 Begins!

posted on May 23, 2009 in photo,video

just a quickie…Episode 1 is online.

The Real Luke – “Making a Holiday Wreath”

Click the photo below to see the entire fashion spread…

Expect a new episode next week!

-Luke

« Previous