Remember that Super Bowl commercial where the kid died? Here’s an inside look into the pitch process of that genius idea.

Directed by: Luke Asa Guidici
Written by: Luke Asa Guidici and Troy Holden
Produced by: Ryan Mickels

Austin Horick – Evan
Trian Long Smith – Kristi
Troy Holden – Todd
Esther Hersh – Barbara

Assistant Director: Angel Vasquez
Cinematographer: Jason Faust
Production Designer: Brian Minitti
Composer: McKenzie Stubbert
Editor: Luke Guidici

*Just in case anyone is confused. This a parody. We did NOT actually make the commercial.*