The Dead Kid Spot

About This Project


Remember that Super Bowl commercial where the kid died? Here’s an inside look at into the pitch process of that genius idea.


Director: Luke Asa Guidici

Writers: Luke Asa Guidici + Troy Holden

Producer: Ryan Mickels



Austin Horick – Evan

Trian Long Smith – Kristi

Troy Holden – Todd

Esther Hersh – Barbara


Assistant Director: Angel Vasquez

Cinematographer: Jason Faust

Production Designer: Brian Minitti

Composer: McKenzie Stubbert

Editor: Luke Guidici


*Just in case anyone is confused: This is a parody. We did NOT actually make the commercial.*